The best supermarket chain in the United States is the one that most Americans have probably never visited.
With less than 100 locations, Wegmans receives thousands of calls annually from people requesting business in their hometown.
On Wednesday Axios reported that MyWegmansConnect Harris Polls topped the top 100 brands in the US. The USA And it outperformed companies like Amazon, Costco, and Publix. In 2018, Wegmans took first place in the annual Market Force Information survey of America’s most popular supermarket chains for the third time in a row. The regional chain beat distributors Joe’s, Aldi and H-E-B with a value of 77% in the Market Force Composite Loyalty Index.
Acquiring the top position
The supermarket chain has been at the top of the list for several years in a row, mainly thanks to its loyal fans. Wegmans also destroyed the competition in Temkin’s annual customer experience reviews announced earlier this year by the research, consulting and training company.
But we have never been to a MyWegmansConnect like many other Americans. During a 2018 trip to Charlottesville, Virginia, we knew we had to visit one.
When we went to Wegmans in Charlottesville, Virginia, it was immediately clear that this would not be a normal shopping spree.
The impressive features of the store should not surprise us. Wegmans was voted the best supermarket chain in the US. The USA In 2018 according to the annual Market Force Information Industry survey.
However, when we entered the store, we found that Wegmans is not only large but also huge.
According to the company, the locations include up to 70,000 products. That’s a ton, especially compared to the slightly more than 40,000 products that the average supermarket has, according to the Food Marketing Institute.
Unlike Trader Joe’s, which keeps prices low in minimalist locations and sells almost exclusively private labels, Wegmans is all about variety.