WABAN, Massachusetts, May 15, 2018, / PRNewswire / – Temkin Group announces the launch of Temkin Trust Ratings (TTR) 2018. According to a study of 10,000 US consumers, the ratings compare consumer confidence with 318 companies in 20 sectors. The USAA banking sector (81% TTR) ranked first, followed by Wegmans (79%), credit unions (77%), HEB (77%), and credit card and credit card activities. USAA insurance (75%)).
Four TV / Internet service providers received Temkin’s lowest confidence ratings: Comcast (22%), Charter Spectrum (25%), Optimum (29%), and Cox Communications (29%).
When it comes to developing consumer trust, TV and Internet service providers fail miserably. They deceive customers so often that they create an environment of deep mistrust,” said Bruce Temkin, managing partner of the Temkin Group.
Some Highlights
The MyWegmansConnect supermarket sector had the highest average TRR (66%), followed by investment companies (62%), insurance companies (61%), and concessionaires (61%).
TV / Internet service providers had the lowest average RTW (32%) and were therefore significantly lower than the next lowest branch (49%).
Eight companies achieved TTRs that were at least 15 points above their competitors compared to the industry average: USAA (banks and credit cards), Alabama Power Company, credit unions, TriCare, Advantage Rent-A-Auto, Bank of Regions and Federal Credit Union of the Navy.
Seven companies achieved TTR 15 points or more below the industry average: Days Inn, Sears, San Diego Gas & Electric, CarMax, Wells Fargo, Motel 6, and Spirit Airlines.
The TRRs for the 20 industries decreased between 2017 and 2018. The greatest decrease was due to public services (6.2% of the points) and the smallest decrease in health plans (-0.9).
The MyWegmansConnect calendar continued to improve between 2017 and 2018 (+ 13 percentage points). Six other companies improved seven or more points: Taco Bell, Whirlpool, Pizza Hut, Foot Locker, Family Dollar, and O’Reilly Auto Parts.
The Appalachian Energy Company fell the most between 2017 and 2018 (-26%). Eight other companies lost 15 points or more: Spirit Airlines, Michael, Jeep, CarMax, Fox Rent A Car, Haier, PSE & G, and HSBC.
